Nurturenurture.
For Sports Academies

From a trial session to a season on the fieldOne connected journey.

For cricket, football, badminton, swimming and multi-sport academies managing trials, age-group batches, monthly fees and parents in one place.

Book a demo See the journey
1
System for trials, batches & fees
Auto
Monthly fee reminders
Self
Trial bookings by parents
The story

You run a sports academy. Parents enquire after a match or a reel, kids come in for a trial, coaches juggle age groups across grounds, and monthly fees need chasing every cycle. Here's how that season runs on NurtureOS.

7 chapters · one connected system

The journey

From first touch to a thriving institute, chapter by chapter.

  1. 01

    The enquiry

    A parent sees your academy reel and asks about trials

    Enquiries from Instagram and Facebook lead ads, your website form or a walk-in all land in one list, tagged with the sport, the child's age group and where they came from.

    • Meta Lead Ads sync into Nurture
    • Webform and manual walk-in entries
    • Tag by sport, age group and source
    Lead Sources & InboundAdmissions & Leads
    NurtureOS · Capture
    Save
  2. 02

    The trial

    Parents book the trial slot themselves

    Share a Smart Scheduling link on WhatsApp. Parents pick an open trial slot, and the booking lands against the lead, no back-and-forth calls to fix a time.

    • Batch and 1-on-1 trial slots
    • Bookings linked to the enquiry
    • WhatsApp confirmations from one shared inbox
    Student Communication
    NurtureOS · Schedule

    Batch and 1-on-1 trial slots

    Bookings linked to the enquiry

  3. 03

    The enrolment

    Trial done | enrolled into the right age group

    After the trial, move the lead to enrolled and place the child in the right batch, U-12 mornings, U-16 evenings, weekend camp. The student record keeps everything from the first enquiry.

    • Lead-to-student conversion
    • Age-group and level batches
    • Coach and ground per batch
    BatchesStudent Records
    NurtureOS · Records

    After the trial, move the lead to enrolled and place the child in the right batch, U-12 mornings, U-16 evenings, weekend camp. The student record keeps everything from the first enquiry.

  4. 04

    The sessions

    Coaches mark attendance at the ground

    Coaches mark who turned up for each session. You can see which kids are dropping off before it turns into a lost student.

    • Session-wise attendance per batch
    • Spot irregular attendance early
    • History on every student profile
    Attendance
    NurtureOS · Analytics

    Session-wise attendance p…

    ▲ 18%

    Spot irregular attendance…

    ▲ 9%

    History on every student…

    ±0%
  5. 05

    The fees

    Monthly fees without the awkward follow-up

    Set monthly, quarterly or term fees per batch. Reminders go out before the due date, parents pay through a NurturePay link, and the receipt is issued automatically.

    • Recurring fee plans per batch
    • Payment links and automatic receipts
    • Pending-fee view by batch
    Fees & Collections
    NurtureOS · Collections

    2 of 3 collected, tap a row to toggle

  6. 06

    The parents

    Rain-offs, match days and camp updates in one go

    Send a session cancellation, a tournament schedule or a summer-camp announcement to one batch or the whole academy over WhatsApp and email.

    • Batch-wise broadcasts
    • WhatsApp templates and email
    • Replies in one shared inbox
    Student Communication
    NurtureOS · Conversation

    Batch-wise broadcasts

    WhatsApp templates and email

    Replies in one shared inbox · via WhatsApp

  7. 07

    Owner view

    Every number, every branch, on one screen

    Open the owner dashboard each morning to see enquiries, conversions, attendance, fees collected and pending, sliced by branch, course or counsellor. No more chasing spreadsheets from your team.

    • Daily / weekly / monthly rollups
    • Branch-wise and counsellor-wise leaderboards
    • Fee collection vs target tracking
    Reports & Dashboards
    NurtureOS · Analytics

    Daily / weekly / monthly…

    ▲ 18%

    Branch-wise and counsello…

    ▲ 9%

    Fee collection vs target…

    ±0%

Frequently asked questions

Can NurtureOS manage a cricket or football academy?

Yes. Sports academies use NurtureOS to capture trial enquiries, run age-group batches, mark session attendance, collect monthly fees and message parents.

Can parents book a trial session themselves?

Yes. Smart Scheduling lets parents pick an open trial slot, and the booking is linked to their enquiry in Nurture.

Does it handle monthly academy fees?

Yes. Set recurring fee plans per batch, send reminders and payment links through NurturePay, and issue receipts automatically.

How much does NurtureOS cost?

Plans start at ₹1,999 per month. Half-Yearly is ₹11,000 for 6 months and Annual is ₹20,000 per year. Every plan includes 300 Meta lead credits and 50 AI credits per month.

Before and after

What changes when you switch to NurtureOS

Enquiries
Trial requests buried in DMs and call logs.
Trial enquiries captured from ads, forms and WhatsApp in one inbox.
Batches and coaches
Ground slots and coach rosters managed in group chats.
Batches by age group, level and coach with clear timings.
Fees
Matching cash and UPI screenshots at month end.
Recorded payments, digital receipts and pending dues in view.
Attendance
Coaches noting attendance on paper, if at all.
Quick session attendance with parent alerts for absences.
Renewals
Players quietly drop off when their term ends.
Renewal reminders before each fee cycle ends.

Spend your time on the fieldNot on fee registers.

NurtureOS keeps trials, batches, attendance and monthly fees connected, so your coaches coach and your parents stay in the loop.

Book a demo See all modules

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