The journey
From first touch to a thriving institute — chapter by chapter.
- 01
The brand
Central marketing, branch-level leads
Run brand-level campaigns on Meta and Google — leads auto-route to the nearest branch by pincode, city or course. Your central team owns the funnel; each branch owns its pipeline.
- Pincode / city-based lead routing
- Brand-level campaigns, branch-level attribution
- Central content library for all branches
- 02
The branch
Each branch runs its own pipeline, in its own language
Branch managers see only their branch's leads, students, fees and team. Counsellors don't get distracted by other branches. Branch-level dashboards roll up to you.
- Branch-scoped roles and access
- Branch-level pipelines and dashboards
- Per-branch SLAs and targets
- 03
The student
One student record — across branches
A student transfers from your Mumbai branch to Bengaluru? Their full record — fees paid, batches attended, communication history — moves with them. No new file, no lost context.
- Cross-branch student transfers
- Unified student record
- Branch-level history retained
- 04
The playbook
Roll out a new workflow once, everywhere
Build a follow-up workflow, a fee plan or a communication template centrally — publish it to all branches in one click. Standardise the institute experience across cities.
- Central workflow + template library
- One-click rollout to all branches
- Optional branch-level overrides
- 05
The finance
Branch-wise collections, central reconciliation
Each branch collects fees in its own bank account. NurtureOS shows you branch-wise collections, pendings, refunds and EMIs — and the central rollup, all in one dashboard.
- Branch-wise GL / bank accounts
- Central collection rollup
- Refund and reconciliation workflows
- 06
The rollup
Owner cockpit across every branch
One screen: every branch, every counsellor, every metric. Drill from chain-level numbers to a single lead's call recording — without leaving NurtureOS.
- Chain-wide owner dashboard
- Branch-vs-branch leaderboards
- Drill from rollup to a single lead
