The journey
From first touch to a thriving institute — chapter by chapter.
- 01
The campaign
An aspirant sees your ad on Instagram
Your Meta and Google campaigns push enquiry forms across Instagram, YouTube and Search. The moment a parent or student fills the form, the lead flows directly into NurtureOS — tagged with the campaign, source and city.
- Meta & Google lead-form sync — no CSV uploads
- Auto-tag by campaign, course interest and city
- Round-robin assignment to the right counsellor
- 02
The enquiry
A WhatsApp ping, before they switch off the screen
Within seconds, an auto WhatsApp goes out — course brochure, fee structure, faculty profile. The counsellor sees the lead on their phone with full context: which ad, which course, which batch they asked about.
- Instant WhatsApp + email auto-reply
- Counsellor mobile alert with full lead context
- First-response SLA tracked per counsellor
- 03
The pipeline
Every aspirant, on a single board
Counsellors work a Kanban-style pipeline — New → Contacted → Demo Booked → Fee Discussion → Enrolled. Hot leads bubble up, cold ones get nurtured, nothing slips through.
- Drag-and-drop stage updates
- Per-stage automations and reminders
- Aged-lead alerts so nothing is forgotten
- 04
The follow-up
Click-to-call, logged automatically
Your counsellor calls from inside NurtureOS — call gets logged, recorded and tagged to the lead. Disposition, next-action and follow-up date in one click. No more notebooks, no more lost numbers.
- Click-to-call with auto-logging
- Disposition + next-action in one click
- Auto-reminders for callbacks
- 05
The demo
Demo class, fee link, enrolment
Lead books a demo, attends a class, asks about fee instalments. You send a payment link straight from the lead profile — UPI, card, EMI — and the moment it's paid, they convert to a student record with a batch.
- Demo-class scheduling and reminders
- Instant fee link with EMI options
- Auto-conversion from lead to student
- 06
The classroom
Batches, attendance and tests — on autopilot
Students slot into the right batch with their timetable, faculty and test schedule. Mark attendance from the faculty app — absentees trigger an auto-alert to parents the same day.
- Batch-wise timetables and schedules
- Mobile attendance for faculty
- Same-day absence alerts to parents
- 07
The lifecycle
Fees, instalments and parent updates — without a follow-up war
EMIs go out on schedule. Parents get WhatsApp receipts. Pending dues auto-remind on day 3, day 7, day 14. Your accounts team stops being a collections team.
- Custom instalment plans and EMIs
- Auto-reminders for pending dues
- GST-ready receipts on WhatsApp
- 08
Owner view
Every number, every branch, on one screen
Open the owner dashboard each morning to see enquiries, conversions, attendance, fees collected and pending — sliced by branch, course or counsellor. No more chasing spreadsheets from your team.
- Daily / weekly / monthly rollups
- Branch-wise and counsellor-wise leaderboards
- Fee collection vs target tracking